Case study, 2026, business communications SaaS.
Nextiva now owns 84.9% of the AI conversation in its category.
Nextiva is a business communications platform that offers cloud phone systems, contact center software and customer experience tools. We work with Nextiva as its AI visibility and AEO agency, and these are the results from a tracked week in 2026.
84.9%
Share of voice
Nextiva holds most of the brand share of voice across category prompts we track.
42.6%
Citation rate
Nextiva is cited more often than any competitor, ahead of RingCentral at 21.8%.
45.1%
Mention rate
Nextiva is named in almost half of all category answers, just behind the category leader.
1.9
Average position
When Nextiva is named, it usually appears first or second in the answer.
86
Sentiment score
AI engines describe Nextiva in clearly positive terms.
A crowded category with strong rivals.
Business phone and contact center software is one of the most competitive categories in SaaS. When buyers ask AI for the best VoIP provider or call center software, the answer usually names RingCentral, Dialpad, Zoom, 8x8 and others. Nextiva needed to be named, cited and described accurately in those answers.
What we did.
- 01We mapped the category prompts that buyers ask AI engines about business phone and contact center software.
- 02We measured Nextiva's mention rate, citation rate, position and sentiment against every major competitor.
- 03We strengthened the pages and entity signals that AI engines use to understand Nextiva's products and pricing.
- 04We focused on earning citations from the review and comparison sources that AI engines quote in this category.
Nextiva is cited more than any competitor, and first on citation rate.
How Nextiva compares with its competitors in AI answers.
| 1 | Nextiva | 42.6% |
|---|---|---|
| 2 | RingCentral | 21.8% |
| 3 | Dialpad | 15.8% |
| 4 | 8x8 | 5.9% |
| 1 | RingCentral | 45.7% |
|---|---|---|
| 2 | Nextiva | 45.1% |
| 3 | Dialpad | 28.7% |
| 4 | Zoom | 26.9% |
| 1 | RingCentral | 1.6 |
|---|---|---|
| 2 | Nextiva | 1.9 |
| 3 | Zoom | 2.6 |
| 4 | Dialpad | 2.8 |
ChatGPT · Prompt: "What is the best VoIP to go with?"
"Nextiva is great for small-to-mid size businesses with unified features and ease of use."
Claude · Prompt: "Top call center software"
"Best for SMBs: Nextiva, an all-in-one solution with built-in CRM."
About this case study.
What did AEO Operators do for Nextiva?+
We work as Nextiva's AI visibility and AEO agency. We track category prompts across AI engines, fix how AI understands the brand, and earn citations on the sources AI engines trust for business phone and contact center questions.
Which AI engines cite Nextiva most?+
In the tracked week, Google AI Mode cited Nextiva in 69.9% of answers, Perplexity in 53.3%, Gemini in 48.3% and ChatGPT in 9.5%. ChatGPT is the clearest opportunity for further growth.
How are these results measured?+
The figures come from an AI visibility tracking platform that runs a fixed set of category-related prompts across AI engines and records mentions, citations, position and sentiment for Nextiva and its competitors.
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