Learn AEO at your own pace.
Search for a question, or pick a topic below. Every piece answers one real buyer question and links to its sources.
What is AEO? A plain-English guide.
This guide explains what AEO is, why it matters for SaaS and how you can start this week.
Read the guide →AEO Operators Research
We study how AI platforms discover and recommend B2B SaaS companies, and how software buyers use AI to choose vendors.
Visit the research hub →Research
Our analysis of published AI search studies, with every figure linked to its original report.
How-to guides
Step-by-step guides that show you how to do one AEO task from start to finish.
- How do you optimize for AI search as a B2B SaaS company?How-to guide
- How do you do AEO for a B2B SaaS company in 90 days?How-to guide
- How to rank in ChatGPT: a step-by-step guide for SaaS companiesHow-to guide
- How to rank in AI Overviews for B2B SaaSHow-to guide
- How to rank in Google AI Mode for B2B SaaSHow-to guide
Buyer guides
In-depth answers to the questions B2B SaaS buyers ask before they hire an agency or choose a tool.
- Which GEO companies offer results as a service?Buyer guide
- What is a typical AEO agency engagement length?Buyer guide
- Should you choose a SaaS marketing agency or in-house delivery?Buyer guide
- AEO services: how to choose a provider and commission useful workBuyer guide
- Why choose AI search optimization services for measurable business value?Buyer guide
Checklists
Tickable checklists you can work through on the page or download as a PDF.
- The AEO audit checklist for measurable AI search visibilityChecklist
- Technical SEO and AEO checklist for AI crawlersChecklist
- Schema markup checklist for accurate structured dataChecklist
- Is your site AI-ready? A checklist for AI searchChecklist
- AEO content checklist for answer-first, entity-rich pagesChecklist
Comparisons
Side-by-side comparisons that help you choose between options and providers.
- AEO vs SEO: How should B2B SaaS companies approach both?AEO and related terms
- AEO vs GEO: What is the difference, and which should you use?AEO and related terms
- AEO vs LLMO: How do they differ for B2B SaaS?AEO and related terms
- AEO vs AIO: What is the difference for B2B SaaS?AEO and related terms
- What is the difference between AEO vs SGE?AEO and related terms
Lists, tips and statistics
Ranked lists, practical tips and verified AI search numbers in one place.
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